HITLAB Team • May 22, 2024
Maypro, a global leader in nutraceutical ingredients, is teaming up with HITLAB to pioneer a new era of wellness powered by digital innovation. This exciting partnership combines Maypro’s expertise in nutraceuticals with HITLAB’s digital health prowess to offer innovative and personalized health-enhancing natural ingredients.
Maypro’s collaboration with HITLAB reflects its commitment to innovation and responsiveness to evolving consumer needs. Together, the two organizations will delve into multiple aspects of digital technology, including novel ingredient discovery, formulation optimization, personalized care, and efficient clinical trial processes to couple it with innovation of health-enhancing natural ingredients. An initial focus will be on the question of how digital health solutions can help brands, consumers and doctors be more educated on the nutritional needs of individuals and specific population groups, and how to better address them. “In today’s rapidly evolving digital landscape, our collaboration with HITLAB represents an exciting opportunity to harness technology’s transformative power in the pursuit of wellness,” stated May Yamada-Lifton, CEO, Maypro Group. “Together, we want to think of how to play in the greater wellness space and create a digitally dynamic company.”
Through their unique collaboration, Maypro and HITLAB seek to achieve advancements that help shape the future of nutritional wellness by using digital technology to enhance health outcomes and empower individuals to live healthier, longer lives.
About Maypro
Since 1977, Maypro has been a leading global supplier of highly innovative, clinically backed nutraceutical ingredients to the nutritional supplement, functional food & beverage, pet nutrition and cosmeceutical markets. Headquartered in New York with offices in Tokyo and Shanghai, Maypro has established itself as a pioneer, having launched some of the most effective and commercially successful ingredients in the market such as CoEnzyme Q10, glucosamine, alpha-lipoic acid, PQQ and AHCC®, among many others. Maypro has served B2B consumers in over 50 countries with a robust portfolio of 75+ proprietary branded ingredients (PBIs) and over 500 functional ingredients. In the early 2000s, Maypro vertically integrated into nutritional supplement finished products, launching its “Quality of Life” and “QOL Labs” brands, first in the US and then in Japan. Maypro sets itself apart in the wellness industry by requiring rigorous clinical validation of ingredients it supplies in the B2B market and that it uses in its own formulated branded finished products, which are also delivered in clinically validated doses for optimal efficacy and safety. This commitment to excellence reinforces Maypro’s reputation as a highly trusted global brand.
About HITLAB
HITLAB is an impact-first organization that offers digital health research, teaching, and advisory services to improve health delivery around the world. Their mission is to harness technology and health to improve healthcare quality globally, employing rigorous research and evidence-based methods to identify the best digital health solutions for partners.
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