Maypro, a global leader in nutraceutical ingredients, has built a strong reputation over decades for delivering safe, natural, and highly effective health solutions. To advance its mission of improving health and happiness worldwide, Maypro is exploring innovative strategies to address the rapidly changing needs of modern consumers.

To support this transformation, Maypro partnered with HITLAB, to explore opportunities for leveraging technology in wellness. Together, the two organizations investigated multiple aspects of digital technology, including novel ingredient discovery, formulation optimization, personalized care, and efficient clinical trial processes.

HITLAB conducted comprehensive research, analyzing consumer insights, market trends, and competitor strategies to uncover key opportunities for digitization. Based on this, actionable strategies were crafted to optimize Maypro’s value chain, equipping the company to deliver more personalized and connected experiences to its consumers.

This collaboration merges HITLAB’s digital health expertise with Maypro’s nutraceutical leadership, equipping Maypro to thrive in the rapidly evolving digital wellness space. By embracing these innovations, Maypro reaffirms its commitment to improving lives globally through safe, effective, and sustainable health solutions.