Case Study | Verbena

Founded by a physician looking for a way to better connect with her patients, we crafted the user experience of Verbena to feel like a casual conversation with a trusted doctor.

The Backstory

Healthcare Innovation and Technology Lab designed a proprietary women's telehealth platform to alleviate the strain placed on the doctor-patient relationship.

As of 2021, Verbena Care

Received an initial round of funding for the platform build.

Began custom development for a product now in beta.

Is planning to launch to a select group of physicians by 2022.

Services: Strategy, Advisory, Design

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