New York, NY – September 5, 2024 – HITLAB, a leading healthcare innovation lab, is thrilled to announce a collaboration with the Versalie™¹ brand to introduce a pioneering competition focused on women’s health, specifically targeting menopause. Versalie™ is a new digital-health brand focused on menopause. The Virtual Innovation Challenge aims to source cutting-edge solutions from small startups and entrepreneurs with Minimum Viable Products (MVPs).

This groundbreaking competition seeks innovators who have developed revolutionary solutions exploring the intersection of women’s health and holistic well-being through data-driven methodologies. The challenge is designed to foster innovation and uncover promising new technologies within the rapidly expanding digital health and healthcare market segment, offering opportunities to tackle critical issues in women’s healthcare. 

The virtual event, scheduled for November 21st, will provide a platform for participants to showcase their innovations and compete for recognition and support from industry leaders. The event will take place virtually via Zoom Workplace, ensuring accessibility and participation from a global audience.

“We are thrilled to collaborate with the Versalie™ brand to launch this important challenge,” said Amy West, Principal Director, Advisory Services, HITLAB. “By focusing on menopause and women’s holistic well-being, we aim to drive innovation and support the development of solutions that can significantly impact women’s health.” 

The Virtual Innovation Challenge is open for applications until October 28, 2024. Interested participants are encouraged to submit their MVPs and join the effort to revolutionize women’s health and well-being. Three finalists will go on to present their solutions to a panel of judges. 

• 1st Place Prize: Grand Prize in the form of a check for $25,000 (twenty-five thousand) U.S. dollars.
• 2nd Place Prize: Prize in the form of a check for $15,000 (fifteen thousand) U.S. dollars.
• 3rd Place Prize: Prize in the form of a check for $10,000 (five thousand) U.S. dollars.